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Commercial Lighting/Energy Management
Created strategic marketing and business plan for commercial product line; project included market definition, market potential, product development plan, and identification of distribution channels. Project currently in development.
Tire Inspection Machine
Developed strategic marketing and business plan for industrial non-destructive testing equipment with software analysis tool; project included primary industry research, sales and cost projections, product development planning and execution and technical presentations. Product currently in development.
Electronic Vision Assistance Device
Designed and executed sales and distribution plan for consumer visual aid.
Software On-line Exchange
Researched market potential and competitive environment for start-up e-business firm and recommended no-go.
Component Software Product
Researched competitive environment and designed initial strategic marketing plan for component software product to be distributed on line.
Broadband Equipment
Analyzed Paris market conditions and potential, including competitive environment, regulatory issues and partnership opportunities; recommended a go-ahead.
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