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Changing market conditions require firms to address new markets. Which ones are right for you? Do you expand geographically? Add new distribution channels? Extend your product line? Group Gilmore New Markets & Products services help you answer these questions and more.
Geographic Expansion Today's technology makes geographic expansion easier than ever. We identify attractive markets, analyze market conditions, and use technology to facilitate operations. Our experience with Asian and European markets eases uncertainty and prepares you to operate effectively in foreign markets.
Sales & Distribution With new clients and new technology come new channels for sales and distribution. We analyze and identify the appropriate traditional and non-traditional channels for both business-to-consumer (B2C) and business-to-business (B2B) products.
Product Line & Brand Extension Extending your product line or brand can be a challenge: How do you balance name recognition and changing markets? How much extension is too much? Do these new products offer a real solution to customer needs? And for companies just starting out, the question may be how to commercialize their technology.
Our proven success with product line development and management helps you focus on the right products for the right markets, to use your resources as effectively as possible.
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