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The rapid pace of change in the technology sector often leaves little time for planning. Even successful companies can find themselves in an unsustainable position.
Knowing where you want to go and how to get there may be two different things. Group Gilmore Strategic Marketing services help you plan for the future, whether you are just starting out or have reached a turning point.
Strategic Planning
If you are just starting up, we help you develop a business or marketing plan to attract investors, identify market potential and outline a product development plan. More mature companies, especially those facing significant change, benefit from our experience with strategic realignment.
Market Forces
Using Porter's industry forces analysis, we give you an assessment of your industry dynamics. In addition to the traditional Suppliers, Customers, New Entrants, Substitutes and Competitors matrix, we analyze the effects of Policy and Technology--two critical influences for high-tech firms.
Acquisitions & Divestitures
Sometimes realignments require acquisition or divestiture of divisions, product lines or operations. We help identify appropriate targets, analyze the financial and competitive risks and benefits, and manage negotiations and implementation.
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